The Tiger Pig Method — Brand Bootcamp
Your work is good. Does the market know it?
Four weeks to define the position that makes your business easier to understand, harder to confuse with competitors, and simpler for your team to represent.
Next cohort begins October 8, 2026
Seats are limited. Book an intro meeting to hold your spot for October, or the next cohort in February 2027.
North Star Brand Formula
Sailors used the North Star because the sea is full of urgent choices and poor visibility. Founders face the same problem. Without a clear position, short-term decisions accumulate until the business is somewhere it never meant to go.
Why You Exist + Why You're Remarkable = North Star
You may be here because
- People understand what you do, but not why they should choose you.
- Your team describes the business in several different ways.
- The business has grown, but the brand has not caught up.
- Your marketing sounds competent, but interchangeable.
What you leave with
- Why you exist stated without generic aspiration
- Why you're remarkable in language a competitor cannot claim
- Who you pursue and who you stop chasing
- A shared standard your team can use to make brand decisions
How it works
Four weeks. Built in the open.
Pre-work
INTAKE
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How the business is described today, and where the story already splits.
Week 1
WHY
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Why the business exists. Not aspiration. Evidence you can defend.
Week 2
WHAT
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What makes the business remarkable in language a competitor cannot claim.
Week 3
WHO
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Who you are for, where they are, and which customers you stop chasing.
Week 4
PROOF
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You present the full position. The cohort tests it. The North Star has to hold.
How the four weeks work
Video coming soonWhy the cohort
A sounding board of other founders will sharpen what you cannot see alone.
The work gets clearer when other founders can help pressure test it.
Your strategist
Sian Seligman
Chief Strategy Officer, Tiger Pig Consulting
Two decades of brand strategy for Fortune 500 brands, now built for founders just like you.
Selected Prior Client List
Boys & Girls Clubs
of America
Program details
- Next cohort
- October 8, 2026
- Following cohort
- February 2027
- Format
- Virtual · Recorded pre-work
- Length
- Four weeks · 9 live hours
- Cohort size
- Limited seats · Founding cohort
FAQ
Who is this for?
Founders of small and middle-market businesses who are still making the key decisions. Product or service. B2B or B2C. The method is not tied to a category. If people understand what you do but not why they should choose you, you are in the right place.
Is this strategy or messaging?
Strategic brand positioning. Messaging comes from the position: why you exist, what makes you remarkable, who you are for, and who you are not for.
What if we already have a brand platform?
Many participants do. The Bootcamp tests whether it still holds under pressure and whether your team can use it.
Who from the team should attend?
One designated voice per business. A cofounder or marketing lead can join as an observer.
How much time each week?
Nine live hours across four weeks, plus focused work on your own business between sessions.
What happens on the intro meeting?
A short meeting about your business and whether October or February is the right next step. Not a sales presentation.
Ready to find your North Star?
Book an intro meetingNext cohort begins October 8, 2026
Seats are limited. Book an intro meeting to hold your spot for October, or the next cohort in February 2027.